Jordyn Woods x Easilocks
Through partnering with hair extension brand Easilocks, we created the Jordyn Woods x Easilocks product range which expanded the Easilocks customer base across the globe, allowing them to launch in the US through her loyal Instagram following of 11 million people and mainstream media presence. We co-ordinated the project between Easilocks and Jordyn, launching with three customisable styles; a fringe, a ponytail and U Shape full extension wig. The range was launched in 17 different shades making it fully inclusive across many different hair types and textures. As part of the Easilocks collection, we were responsible for launching the PR campaign with Jordyn which included the cover of British Cosmopolitan magazine, that garnered media pick up internationally.