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Kem Cetinay x Kem Cuts

Developing Kem’s relationship with Primark in 2022, we were delighted to project manage the creation of Kem’s male grooming collection, Kem Cuts. The 21 piece grooming offers a range of exclusive yet affordable grooming products, including hair and beard styling products, men’s skincare, grooming accessories and electricals and is available in stores globally.

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