Kem Cetinay x Primark Man

Kem launched Primark’s first celebrity men’s fashion range with Primark which Drapers awarded Best Fashion Marketing Campaign of 2019. To tap into the summer customer mindset, the collection launched with a content trip to Ibiza with Chris Hughes and Jack Fincham to build anticipation for the campaign. The successful campaign was just the beginning and has led onto Kem designing four seasonal collections per year with the retailer that are sold in over 200 stores globally with an always on presence in stores all year round.