Leigh-Anne Pinnock x Umbro
Umbro briefed Finery to partner them with a perfectly aligned talent and we brought them together with Little Mix star Leigh-Ann Pinnock. We negotiated and project managed the collaboration from ideation through to completion where Leigh-Ann proudly fronted the 6 month campaign. We launched with a bang via a beautiful sports luxe cover shoot with Rollacoaster Magazine and an emotional interview with Glamour Magazine, both of which travelled across print and online media. Leigh Anne was pictured wearing the collection for the months that followed launch showing her true connection to the brand and engaged her army of fans to get behind the campaign, making it a huge success for Umbro.