Perrie Edwards x Superga

Superga briefed Finery to find them a face for their Autumn Winter campaign and partnered with Little Mix star Perrie Edwards. The brand launched the campaign across retail, online and through our PR campaign that featured a Rollacaster cover, a exclusive Glamour UK interview and garnered international media pick up. The campaign resulted in a huge uplift in sales and the successful partnership created a 400% increase in millennial visitors to their site throughout the launch period.

Screenshot of the Superga website home screen