The Finery Media team standing together in front of a beige backdrop, reviewing papers and a laptop.

Intentionally boutique and informed by our roots in mainstream entertainment and PR.

We’ve spent our careers immersed in the industry’s evolution.

From the TV to social media transition, and the emergence of creator-led culture, we’ve led strategies across these shifting landscapes and the Finery team draws on this seasoned expertise to support its creators and talent.

A cluttered wooden desk with various office supplies including notebooks, papers, a flower vase with yellow flowers, a black Apple computer, a coffee cup, clips, a film strip, and photographs.
Top view of a black purse with various items inside, including a brown wallet, a small camera, a white candle, a colorful patterned scarf, a charger, and a brown notebook, against a light beige background.

Hannah Lamden founded Finery Media in 2017, bringing with her nearly a decade of experience at the centre of British entertainment.

Woman with light brown hair, wearing a beige vest, sitting at a desk with notebooks, papers, and a pen. She is smiling and resting her head on her hand. In the background, there is a beige wall, a wooden ledge, and a black vase on a white side table.

Her career began at Syco Entertainment, Simon Cowell's multimedia entertainment and production company, where she joined as his personal assistant before rising through the ranks to become Media Director. 

As the driving force behind PR and communications for some of the most watched television in the country, she worked closely with ITV and Fremantle on the X Factor and Britain's Got Talent franchises. She also managed the public profiles and press relations of artists signed to the record label, including One Direction and Little Mix.

When Hannah launched Finery Media in early 2017, she did so with Simon Cowell as her first client, a vote of confidence that reflected the calibre of her relationships and reputation.

Since then, Hannah has deepened her relationships across the entertainment and brand space, and continues to work closely with talent to build careers that last. Drawing on Hannah’s own career success, Finery brings the rigour and instincts of traditional entertainment to the digital creator industry, combining old-school values with a sharp understanding of how influence works today.

MEET THE TEAM

MEET THE TEAM

A note from Hannah;

When you choose to work with Finery Media, you will feel like our absolute priority. We are a small, close-knit team, and that means everyone who signs with us receives our full attention, honest counsel, and deep commitment to their future.


We don't make promises we cannot keep, nor do we chase opportunities that don't align. We are hear to champion you and be your biggest cheerleaders. We hope you'll feel our steady, trusted presence throughout every stage of your career.

x

Finery History

  • Group of four people gathered around a Dell laptop, looking at the screen, in an elegant room with ornate decor.

    January 2017

    Hannah launched Finery Media with the support and backing of her first client Simon Cowell. She continued to manage Simon's charity relationships, including bringing to life a Together For Short Lives charity ball at Banqueting House in London, which raised hundreds of thousands of pounds to support lifeline care for seriously ill children and their families.

  • Cover of Rollacoaster magazine featuring a woman with long, curly hair, wearing a black sporty top with white lettering and a sheer skirt, standing against a white background.

    March 2019

    We launched a multi-layered, six-month campaign collaboration between Little Mix’s Leigh-Anne Pinnock and Umbro. Highlights included a cover shoot with Rollacoaster Magazine, an exclusive interview with Glamour Magazine, and iconic social media moments capturing the star’s true affinity for the brand that inspired her army of fans to fall in love with Umbro.

  • A man with short brown hair and a beard is sitting on the floor against a dark brown wall. He is wearing a white polo shirt, black pants, and white sneakers. He has one arm resting on his knee and the other arm supporting him as he leans slightly to the side.

    May 2019

    Kem launched Primark’s first celebrity men’s fashion range with Primark which Drapers awarded Best Fashion Marketing Campaign of 2019. The relationship and product ranges grew at pace and Kem became a important face of Primark Man, featuring in every Primark store globally as a permanent fixture in stores until March 2026.

  • Perrie Edwards Superga

    June 2019

    Italian footwear brand Superga briefed Finery to find them a face for their AW2019 campaign, and we led the campaign in partnership with Little Mix star Perrie Edwards. The retail, online and PR campaign garnered international media pickup, and resulted in a 400% increase in millennial visitors to the Superga site throughout the launch.

  • Jade Thirwall Skinnydip

    January 2021

    We brought together Little Mix star Jade Thirlwall and London accessories brand Skinny Dip for a capsule collection of clothing and accessories designed by Jade. The first collection launched in 2020, the success of which led to a second collection in 2021.

  • A man getting a haircut from a barber in a modern salon.

    July 2021

    We created a broadcast partnership between the charity Calm, our client Kem Cetinay and ITV. The result was 'The Full Treatment', a six-part mental health-focused TV series, in which Kem brought celebrities to his barber chair for a haircut and a vulnerable open conversation, highlighting his support and ambassador role for Calm.

  • A woman with dark hair styled in a high bun, wearing a white blazer, a pearl necklace, and large earrings, holding a package of false eyelashes at an event with a pink and white backdrop with red balloons and logos for Eylure and Boots.

    March 2023

    Finery Media acted as a casting agent for the most loved high street eyelash brand Eylure over several years, developing a star-studded pipeline of talent that helped the brand champion diverse voices and break beauty stereotypes. Talent partnerships we facilitated included Millie Grace Court, Indiyah Pollack, Snatched by Will, Jordyn Woods and Felicity Hawyard, which drove relevance for the brand in Boots stores.

  • Georgia Louise Karen Millen

    November 2024

    Georgia Louise x Karen Millen officially launched as an edit of Georgia’s handpicked Karen Millen pieces. The collaboration, which has now become a successful ongoing relationship with the brand, was supported by a campaign shoot that generated huge buzz across Georgia's social channels, leading to further edits including partywear and holiday collections.

  • Can I Be Candid Podcast

    June 2025

    We launched and continue to produce “Can I Be Candid?”, a chart-topping comedy podcast by Perrie Sian and Ricci Mandal. Each week, Perrie is joined by her closest friends and fiancé for a catch-up on life's most hilarious unfiltered moments. With over 200k followers across TikTok and Instagram, the podcast boasts brand partnerships with the likes of The Sofa Club, ASOS, Slim Chickens, Calzedonia, and River Island. In September 2026, the podcast embarks on its first live tour, with over 70% of tickets sold within the first 24 hours.

  • A woman smiling and holding a large white shopping bag that reads "PRIMARK LOVE THE FEELING" in front of a clothing rack with fall and winter coats, pants, and shoes in a store. She is wearing a white sweater, black tights, and black boots.

    November 2025

    We launched Perrie’s Primark Picks collaboration with Primark, building on years of organic shopping hauls and honest reviews of the brand in Perrie’s Facebook group of the same name. Finery and Perrie led on the creative vision, shooting the campaign from Perrie's own wardrobe, and installing a similar, instantly recognisable wardrobe in Primark's stores. Week one of the launch generated 8.8m+views across socials, and day one of the AW25 launch saw Primark achieve their biggest Click & Collect sales day.