Georgia

Louise

Fashion + Beauty

Georgia Louise Davies is a leading fashion creator, beauty entrepreneur, and founder of award-winning tanning brand Tandae, whose polished aesthetic and authoritative voice have made her one of the UK's most trusted names online. Recognised in Traackr's Top 25 Creators, Georgia has built a highly engaged female audience that turns to her for honest, considered guidance they can put into practice.

A woman in a polka dot swimsuit holding a large straw hat with a black ribbon, standing in front of a rustic wooden door. She has dark hair, is wearing sunglasses and large earrings, and is posing with one hand on her head.
A woman with dark hair styled in a bun, wearing black sunglasses, earrings, and a green lace dress, standing outdoors against a textured beige wall with a window and a metal gate in the background.

Her content spans elevated fashion storytelling, refined beauty recommendations and the unfiltered moments of countryside life. Whether she’s walking her audience through her personal skincare ritual, breaking down the pieces worth investing in this season or sharing the everyday details of life in Wales with two cocker spaniels and an ongoing house renovation, her audience trusts her deeply and values her perspective.

Joining forces with her husband Rhys to launch Tandae, Georgia has built a brand founded on quality and a clear understanding of what women want, now firmly established in a competitive beauty market.

Her brand partnerships carry the same credibility, with seasonal campaigns and curated edits for Karen Millen alongside a proud ambassadorship with skincare brand Erborian that reinforces her standing in the beauty category.