As co-host of the chart-topping podcast Can I Be Candid? alongside his fiancée Perrie Sian, he has helped grow the show into one of the UK's most popular comedy podcasts. His comedic storytelling and complete disregard for celebrity culture bring a distinctive perspective to every conversation, making him a favourite with listeners and a key part of the podcast's success.

Across his own channels, Ricci's audience follows the moments that make up his everyday life. His growing passion for golf has become a defining part of his content, leading to partnerships with brands such as Motocaddy Golf and appearances at Pro-Am events. 

His openness in documenting his hair transplant journey has strengthened the connection he has built with his audience. Previous partnerships include Sports Direct, Popeyes, Popchips, Five Guys and Motocaddy Golf.