Perrie
Sian
IG: @perrie sian | TT: @perrie sian
@perrieandricci @canibecandidpodPerrie Sian is one of the UK’s most influential digital creators. As a podcast host and fashion entrepreneur, her combination of sharp styling instincts, candid personality and deeply loyal community has made her a defining voice online.
Across TikTok and Instagram, she has built a following of more than 3 million with over 100 million monthly views.
While her podcast “Can I Be Candid?”, launched in summer 2025, shot straight to the top of the Comedy Podcast charts and quickly became essential listening for her audience.
In October 2025, she launched her fashion brand Reasn, which drew over 100,000 sign-ups within days and generated over £1m in sales within the first 30 minutes, a testament to her commercial appeal. As the face of Perrie’s Primark Picks, Perrie delivered the retailer their biggest Click and Collect website day on record at launch in November 2025, proving that her influence converts into measurable results for the select brands she partners with.