Perrie

Sian

Fashion + Beauty

Perrie Sian is one of the UK's most influential digital creators. As a podcast host and fashion entrepreneur, her sharp styling instincts and candid personality have made her a defining voice online. Known for her big personality and refreshing real talk, audiences trust Perrie for her fashion and beauty expertise.

IG: @perriesiaN @perrieandricci @canibecandidpod TT: @perriesian
Close-up of a woman with curly brown hair wearing colorful earrings and a black halter top, outdoors during sunset with a blurred background of trees.
A woman in a red outfit, wearing sunglasses, holding a cup of ice cream, standing near a pink and white striped umbrella on a rooftop with a city skyline in the background.
An airplane flying over a body of water, with trees and a city skyline in the background.
The logo of Ole Henriksen, a skincare brand, featuring a stylized black tree with the brand name beneath.
The logo of the fashion retailer Asos, featuring the word "asos" in lowercase black letters on a white background.
Black and white silhouette of a person jumping over a cityscape with tall buildings.
A bar graph with 11 bars, each labeled with different categories, showing varying heights to represent data values.
Black silhouette of Spider-Man against a white background, in a jumping pose with one arm extended forward.
Silhouette of a woman's face with flowing hair, with the words 'cult beauty' overlaid.
A person in a black jacket and glasses taking a mirror selfie in a room with a bed, a small table, and beige walls.
Black background with the word "FENTY" in outlined, stylized font.
Logo of Hotel Chocolat with stylized text.
Logo for Biomimetic Hairsience, featuring stylized hair follicles and a molecular structure.
Black image with the word "LOOKFANTASTIC" in bold, dark blue letters in the center.
A silhouette of a child and an adult holding hands and walking in a grassy area during sunset.
A black and white illustration of a human brain with interconnected neural pathways and gears.
Black background with the text 'Shark Beauty' in the center
Symprove logo featuring a stylized hexagon with an 'S' inside, accompanied by the text 'Symprove' in black.
Topshop logo in black on a white background.
A black and white cartoon illustration of a guy playing basketball, about to shoot the ball into the hoop.
Text says 'NEXT' in black capital letters with an arrow pointing to the right.

Despite being one of the UK's biggest fashion and lifestyle creators, Perrie remains closely connected with her community, a rarity at her scale. Her Instagram broadcast channel has grown to more than 54,000 highly responsive members, a testament to the trust and loyalty she has built over the years.

Across TikTok and Instagram, Perrie has built a following of more than 4 million and generates over 100 million monthly views. Her podcast Can I Be Candid?, launched in summer 2025, shot to the top of the Comedy Podcast charts before becoming a sell-out live tour in autumn 2026. 

In October 2025, Perrie launched her fashion brand Reasn, which attracted more than 100,000 sign-ups within days and generated over £1 million in sales in its first 30 minutes. Built on size inclusivity and accessibility, Reasn reflects Perrie's understanding of her audience and what they want.