Partnerships
Georgia Louise x Erborian
Georgia Louise's relationship with Erborian began organically in early 2025, when she started buying the products and sharing how she used them with her audience. When her skin results spoke for themselves, the content followed naturally, and her followers embraced her recommendations.
After noticing the strength of that engagement, Finery approached the brand about a partnership. As it turned out, Erborian had been trying to understand why certain products kept selling out overnight, and it led back to Georgia's content. What began as a real love for the brand has since flourished into an ongoing ambassador partnership, with Georgia working closely with Erborian throughout the year.