Perrie Sian x REHAB. Hair

Perrie Sian partnered with haircare brand REHAB. to create her own limited-edition Rescue & Revive collection. Inspired by her own hair health journey and routine, the seven-piece collection includes pre-wash hair oil capsules, hydrating hair milk with heat protection, a vanity travel case, alongside the essentials behind Perrie's signature slick back bun.

Perrie also redesigned the applicator on the brand’s matcha lash and brow serum for her kit, swapping the thin bristle brush for a mascara-style wand she knew her audience would find easier to use. Over 5,000 units sold within the first 10 days of launching.