Jordyn Woods x Easilocks

Finery Media conceptualised the Jordyn Woods x Easilocks collection, a partnership that opened up a new customer base for the hair extension brand on a global scale. With Jordyn's Instagram following of 11 million and her significant media presence, the partnership spearheaded Easilocks' launch into the US market. 

The collection launched with three customisable styles, a fringe, a ponytail and a U-Shape full extension wig, available across 17 shades to ensure inclusivity across a range of hair types and textures. Finery led the accompanying PR campaign, culminating in Jordyn on the cover of Cosmopolitan magazine: a moment that generated international media pickup far beyond the fashion press.