Perrie x Creative Director for In The Style

Perrie Sian's collections with In The Style have cemented her status as one of fashion's most influential voices, with Perrie as Creative Director and each range designed in collaboration with the In The Style team. Since the partnership began in 2020, it has seen continuous year-on-year growth, expanding from its origins into several exclusive Perrie Sian x In The Style ranges on ASOS. Her designs are also stocked in Zalando, Very and Lipsy.