Perrie Edwards x Superga

Finery Media was briefed by Superga to find the face of their Autumn Winter campaign, and brought Perrie Sian into the world of the iconic Italian footwear retailer. Perrie’s campaign for Superga launched across retail and online, supported by a PR push that included a Rollacoaster cover and an exclusive interview with Glamour UK, generating international media pickup. The authentic alignment behind the partnership drove a significant uplift in Superga’s sales, and delivered a 400%  increase in millennial visitors to the Superga site throughout the launch period.