Perrie Sian x Voduz Hair

Perrie Sian co-created her first ever hair tool in partnership with haircare brand Voduz: the 3-in-1 Hotbrush was designed to help styling lovers recreate Perrie’s bouncy blowout at home. The launch was supported by content across both Perrie and Voduz's Instagram and TikTok channels, from styling tutorials to behind-the-scenes shoot footage. 

The response was immediate and overwhelming: the collaboration generated more than 10,000 pre-launch sign-ups, with all 3,000 units (each priced at £169.99) selling out within 48 hours of going live. 90% of sales were driven through Perrie's social channels, a testament to the trust she has built with her audience.