Perrie Sian x Ole Henriksen

In summer 2025, Perrie Sian partnered with one of her long-standing skincare favourites, Ole Henriksen, to curate an exclusive Glow on the Go bundle edit for LookFantastic. The limited-edition set brought together her hand-picked skin essentials, including hero products such as the Banana Bright+ Vitamin C Serum and Dewtopia 5% Acid Night Treatment, housed in a signature pink wash bag. 

The collaboration was supported by a multi-channel content rollout across Instagram and TikTok, including launch and product reels, behind-the-scenes moments and story features across Perrie, Ole Henriksen and LookFantastic's channels. Coupled with strong CRM, homepage presence, paid ads strategy and influencer PR mailers distributed across Perrie's creator network, the campaign was an instant hit and drew new audiences into the world of Ole Henriksen.