Leigh-Anne Pinnock x Umbro

When activewear brand Umbro tasked Finery Media with finding their perfect talent partner, we knew it had to be Little Mix star Leigh-Anne Pinnock. After negotiating and project managing the collaboration from ideation to completion, the six-month campaign launched with a sports luxe cover shoot for Rollacoaster Magazine and an emotional interview with Glamour, both of which travelled extensively across print and online media. 

The collection went on to sell out, cementing the success of the collaboration. After the campaign, Leigh-Anne continued to be pictured wearing Umbro, a reflection of her true connection to the brand that resonated with her audience and drove significant commercial success for Umbro.