Leigh-Anne Pinnock x Umbro

When activewear brand Umbro tasked Finery Media with finding their perfect talent partner, we knew it had to be Little Mix star Leigh-Ann Pinnock. After negotiating and project managing the collaboration from ideation to completion, the six-month campaign launched with a sports luxe cover shoot for Rollacoaster Magazine and an emotional interview with Glamour, both of which travelled extensively across print and online media. 

After the campaign, Leigh-Ann continued to be pictured wearing Umbro, a reflection of her true connection to the brand that resonated with her audience and drove significant commercial success for Umbro.